Specialty coffee and industrial coffee

Two worlds, two philosophies

Coffee is a universal beverage, but not all coffees are created equal. On one side, there's specialty coffee, the product of meticulous craftsmanship, and on the other, industrial coffee, mass-produced to meet demand. What are the real differences between these two worlds? Brace yourself, we'll tell you everything (without jargon).

The origin: from transparency to mystery

Specialty Coffee : Every specialty coffee bean is traceable back to its farm of origin. You'll know where, how, and by whom it was grown.
Industrial coffee : The origins are often unclear. We often talk about "blends" without much precision.

Grain quality: careful sorting

Specialty coffee : The beans are carefully selected, without major defects.
Industrial coffee : Beans of different qualities are mixed, including those with defects.

Roasting: artisanal versus industrial

Specialty Coffee : Light to medium roast to preserve aromas.
Industrial coffee : Dark roast to even out the taste and mask defects.

Price: An Investment vs. a Compromise

Specialty coffee : Higher price but fair remuneration for producers.
Industrial coffee : Cheaper, but often at the expense of producers and quality.

The experience: authentic pleasure vs. mundane routine

Specialty coffee : An explosion of flavors and a true ritual.
Industrial coffee : Often a bitter and generic taste.

You're now an expert on specialty coffee and what makes it so special. Explore our range of coffees to find the one that will delight your taste buds.

Learn more about coffee and our health .